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BScBachelor of Science in Business Management - Marketing

Herzing University
United States, Menomonee Falls
Tuition fee $63,075.00 per year
Application fee $50.00 one-time
More information



Students selecting the Marketing concentration will study what prompts consumers to make buying decisions, how to promote products and services to target markets, the questions (and answers) required for creating and launching new products, and more. Graduates will be able to apply this knowledge to a range of industries to suit their interests.

Programme structure

Accounting I
Introduction to Business
The Digital Firm and Business Communications
Business Law I
Principles of Marketing
Leadership and Organizational Behavior Business Ethics
Project Management
Quantitative Decision Making
Research and Decision Making
Operations Management
Principles of Microeconomics

Accounting II Marketing on the Internet Social Media Customer Relationship Management Advertising and Public Relations Consumer Behavior Product Development and Innovation Professional Selling and Sales Management International Marketing Marketing Research Marketing Strategy

Career opportunities

business sector

Apply now! Fall semester 2018/19
Application deadline
Jul 20, 2018 23:59
Europe/Riga time
Studies commence
Aug 28, 2018

Application deadlines apply to citizens of: United States