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MMMarketing Management

Tuition fee €3,500.00 per year
Application fee €100.00 one-time

Overview

Those studies are oriented to market needs and meet the international standards of marketing qualification. Studies are based on continuous collaboration with marketing practitioners and lecturers from foreign universities. The graduates possess modern knowledge of marketing management that enables systemic and holistic understanding of marketing. They are able critically evaluate marketing problems, complex situations and make strategic and tactical marketing management decisions

Programme structure

1 semester
1 Marketing Management
2 Cross-Cultural Consumer Behavior
3 International Marketing
4 Digital Marketing
5 Strategic Management Methodology

2 semester
1 Brand and Communications Management
2 Marketing Research Design
3 Project of Marketing Strategy
4 Research Project 1
5 Electives 1

3 semester
1 Research project 2
2 Entrepreneurial Marketing
3 Relationship Marketing
4 Data Analysis Methods
5 Electives 2

4 semester
1 Final Degree Projects

Career opportunities

From marketing manager. Marketing project (segment, brand, communication, etc.) manager. Marketing executive manager in national and international companies. Advertising, public relations and creative agency manager. Manager of marketing consultations and research centers. Business owner. To CEO.

Apply now! Fall semester 2018/19
Application deadline
Aug 30, 2018 23:59
Europe/Riga time

This is Autumn Intake

Studies commence
Sep 1, 2018

Application deadlines apply to citizens of: United States