|Nominal duration||3 years (180 ECTS)|
|Awards||B.Sc. (The Joint Degree of Professional Bachelor in International Marketing)|
|Tuition fee||€2,800.00 per year|
|Application fee||€80.00 one-time|
High school / secondary education (or higher)
To train skilled specialists of International Marketing and Branding, who can independently perform marketing research, develop marketing strategy, plan and implement solutions for marketing of enterprises in international market, also to create for enterprise or product branding, positioning it in international markets.
General course units of studies: Information Technologies; Business English; Creative Thinking/ Creative Industries/ Guerilla Marketing.
Course units of the study field: Economics; Fundamentals of Management; Principles of Marketing; Business Communication; Multicultural Communication; Consumer Behaviour and Psychology; Visual Semiotics; International Trade; Brand Management; Business Law; International Marketing (B2B, B2C); Marketing Research; Sales Management; Corporate Finance; International Marketing Strategies; Positioning and Branding Strategies; Product Adoption and Development, Practice, Higher education Final Pape and other.
Optional course units for deepening knowledge of the study field: Students may choose from study field knowledge deepening course units: : Marketing Campaign Planning; Event Marketing Planning; ICT in Marketing; International Logistics in Marketing.
Elective course units (EUC): are appointed to interdisciplinary studies or educating general competencies from the list of college elective course units.
The study evaluation: cumulative assessment and a ten-scale assessment system are applied. Programmes of course units foresee certain structural elements of assessment, their weight in the final assessment, the content of certain assessment tasks, criteria and requirements. When applying a cumulative assessment the learning outcomes are assessed by interim assignments. Studies of each course unit end with an examination. Student knowledge and abilities are assessed during the exam session only if during a semester a student implements the requirements and tasks of interim assessment foreseen in the programme of a course unit. Achieved learning outcomes of the study programme students demonstrate while doing a final thesis by the Joint Qualificative Committee.
International Marketing and Branding specialists will be able to work as marketing either branding consultants in small, medium and large enterprises, working in service, production or sales companies. Also as specialists, marketing either branding managers in marketing departments of international enterprises either companies, preparing to enter international markets; to work in advertising or marketing agencies, which are working with international projects or supplying branding services for their customers companies either products.